Blog
Thoughts & Writing
Ideas on AI, marketing strategy, productivity, and the things I’m learning along the way.
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Support Indian brands, but not mediocrity
The market doesn’t recognise or support jingoism. There is a strong sentiment in the country to support local products over…
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Procrastinator’s favourite ruse is perfection
One of the reasons we procrastinate is because we are afraid of failure. On the surface, it seems like boredom.…
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What no one tells you about building websites on WordPress
Building websites on WordPress is not easy A non-tech business owner starting out with WordPress DIY approach will realize the…
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Book Highlights: Courage to be Disliked
Authors: Fumitake Koga and Ichiro Kishimi Alderian [[Psychology]] (Alfred Adler) Aetiology – the study of causation Teleology – the study…
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Book Highlights: Play Bigger
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney…
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Worldviews: How we see the world
What are Worldviews Worldview is a colored lens through which we see the world. It’s our perspective formed as a…
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Book Highlights: All Marketers Tell Stories
Remarkable, consistent and authentic stories, not facts, to people who are inclined to believe. Needs are practical and objective. Wants…
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Book Highlights: Differentiate or Die
Problem of Commoditization: Reliance on promotional pages (deals) No refinement in choosing ad agencies Mgmt does not understand the mind…
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How to understand your audience better
Everyone needs an audience, whether you are a freelancer, a blogger, a business owner or even a politician. Not having…
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Book Highlights: Design of Everyday Things
It’s not your fault. Design Principles – Conceptual models, feedback, constraints, affordances, mapping, visibility Power of observationDesign is communicationFalse causality…
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Book Highlights: Creating Signature Stories
Signature story is an intriguing, authentic, involving narrative that delivers/supports a strategic message clarifying/enhancing the brand vision, customer relationship, organizational…
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Book Highlights: Buy-In
Type of people you will encounter: Pompous Mean Avoid Risks Divert Attention Hidden Agenda Supporter Tactics used to attack you:…