Work
Building at the Intersection of AI & Marketing
From my first startup in 2011 to building an AI-native marketing agency today — two decades of shipping products, growing businesses, and figuring out what works.
Now — Thrivemattic (2023–present)
An AI-native marketing agency for higher education. We build tools and systems powered by AI to automate marketing workflows and deliver faster, better outcomes for university clients.
AI Tools
AI-Powered Marketing Tools
A suite of 6 AI tools — automated GA4 reporting, SEO analysis, title/meta generator, competitor analysis, prompt optimizer, and image alt text generator.
Research
Private University Marketing Research
A comprehensive study of 194 private universities in India — assessing admissions marketing, digital readiness, and content strategy maturity.
194
universities analysed
Open Source
Marketing Skills Directory
A curated directory of 229 Claude Code skills, MCP servers, and CLI tools for marketers — across SEO, content marketing, CRO, email, and analytics.
Obsidian Plugin
X Bookmarks → Obsidian Sync
Sync your X.com bookmarks to a folder in your Obsidian vault. TypeScript plugin that bridges social bookmarking with personal knowledge management.
Obsidian Plugin
Weekly Reflect
AI-powered weekly digest for Obsidian. Generates type-aware note summaries using Claude — turning a week of scattered notes into a structured reflection.
Claude Skill
WordPress Block Builder
A 368-line Claude Code skill for generating valid WordPress block markup — Cover blocks, Query Loops, template parts, and WP-CLI deployment patterns.
Chrome Extension
TM Tagger
A Chrome extension that auto-detects your browsing platform and generates UTM-tagged campaign URLs from a stored library — no more copy-pasting into Google’s Campaign URL Builder.
Previously — Pixelmattic (2014–2022)
Co-founded a WordPress design and development agency. As head of marketing, I built the brand through content marketing, SEO, and thought leadership — turning a small agency into a recognisable name in the WordPress space.
Content Marketing
The WordPress Marketing Guide
A comprehensive, long-form guide on marketing for WordPress businesses — covering positioning, content strategy, SEO, and lead generation. One of several guides that drove organic traffic and leads.
Guides
Pixelmattic Resource Guides
A library of long-form guides on WordPress design, development, and business growth — built as a content marketing engine to drive SEO and lead generation.
Education
Pixelmattic Masterclasses
Recorded masterclass sessions on WordPress design, business strategy, and digital marketing — used for thought leadership and lead nurturing.
Parent Company — DreamNotion Innovations (2011–present)
Product
Xplore — Education Platform
The parent company that owns both Pixelmattic and Thrivemattic. Co-founded DreamNotion Innovations in 2011. Our first product was XPlore — a gamified social learning platform for schools and colleges. The lessons from building and shipping that first product shaped everything that came after.
Writing & Thought Leadership
AI & Marketing Posts
Regular posts on LinkedIn about AI in marketing, agency building, and the tools and systems I’m experimenting with.
Newsletter
Bi-Weekly Newsletter
A bi-weekly LinkedIn newsletter covering AI marketing trends, tools I’m testing, and lessons from building an AI-native agency.
Podcast
Thrivemattic Podcast
Video podcast on YouTube covering AI marketing, agency building, and conversations with practitioners at the intersection of technology and creativity.
Let’s Work Together
If you’re a university or education brand looking to improve your marketing with AI, or if you just want to connect — I’d love to hear from you.