Blog
Category: Marketing
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Why we need a customer status map?
Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and…
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Marketing is signalling
In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race…
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A better way to create marketing personas
Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch…
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How to make your marketing message memorable and relatable?
Have you eaten at a restaurant where the ambience and the food transported you to another place? To help the…
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Pricing lessons from building an agency
Horror clients. Bad Projects. Chasing payments. Mismatched expectations. I’ve seen it all in my years of running the agency. Here…
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Repositioning, Rebranding & Brand Refresh
Don’t hire an agency or a brand expert until you’ve understood this. Your company has evolved, the products and services…
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Why is tension a key ingredient in marketing?
Attention = Desire x Tension Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add…
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The psychology behind buzzwords
Buzzwords are “strategically ambiguous, over-packed with information and deliberately fleeting in nature,” says Andre Spicer in his article “Shooting the…
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Building blocks of a Marketing System
A marketing system is a set of resources organized in a way to produce repeatable results. ????Strategy – Establishes the…
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5 Marketing habits you should build today
I built the Pixelmattic marketing flywheel and brand by identifying what worked, turning that into a process and delegating it.…