Book Notes
Notes from Marketing & Business Books
A list of books I’ve read with links to my notes and highlights. Mostly non-fiction — marketing, psychology, productivity, and design.
I digitise my book highlights from physical books and organise Kindle highlights using Readwise.io. Highlights are synced to my note-taking tool — Roam Research. Once gathered, I review and make my own notes with links and references. In some cases, I draw sketch-notes if the subject can be illustrated visually.
When my notes are ready — a distilled version of the raw highlights — I review and add them to this blog and update the table below.
Reading List
Storytelling
Creating Signature Stories
An intriguing, authentic narrative that delivers a strategic message clarifying the brand vision.
Design
Design of Everyday Things
A classic must-read for developing a keen sense of design. Foundational for design thinking.
Marketing
Differentiate or Die
A classic on how to differentiate your brand, service or product. Essential reading for brand positioning.
Storytelling
All Marketers are Liars
Seth Godin’s advice on how to use storytelling effectively in marketing.
Marketing
Play Bigger
A startup playbook on positioning — or as the authors call it, “category design.”
Productivity
Atomic Habits
The science of productivity distilled down to practical and actionable steps for building good habits.
Advertising
Hey Whipple
An advertising classic tracing the history and evolution of advertising. Timeless advice for great ads and copy.
Sales
Pitch Anything
A guide to pitching ideas effectively using storytelling and managing social dynamics (frames).
Brand
What Great Brands Do
Defining what great brands do and tools for auditing, analysing and articulating your brand-building strategy.
Business
The Physics of Business Growth
A systems approach to brainstorming, identifying and executing for growth.
Marketing
Finding the Right Message
A practical book on understanding your customers better. Useful tips on surveys and translating insights into copy.
Reading Something Good?
I’m always looking for book recommendations on marketing, psychology, design, and business. Drop me a note if you have one.