Blog
Author: Sandeep Kelvadi
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Book Highlights: Play Bigger
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney…
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Worldviews: How we see the world
What are Worldviews Worldview is a colored lens through which we see the world. It’s our perspective formed as a…
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Book Highlights: All Marketers Tell Stories
Remarkable, consistent and authentic stories, not facts, to people who are inclined to believe. Needs are practical and objective. Wants…
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Book Highlights: Differentiate or Die
Problem of Commoditization: Reliance on promotional pages (deals) No refinement in choosing ad agencies Mgmt does not understand the mind…
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How to understand your audience better
Everyone needs an audience, whether you are a freelancer, a blogger, a business owner or even a politician. Not having…
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Book Highlights: Design of Everyday Things
It’s not your fault. Design Principles – Conceptual models, feedback, constraints, affordances, mapping, visibility Power of observationDesign is communicationFalse causality…
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Book Highlights: Creating Signature Stories
Signature story is an intriguing, authentic, involving narrative that delivers/supports a strategic message clarifying/enhancing the brand vision, customer relationship, organizational…
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Book Highlights: Buy-In
Type of people you will encounter: Pompous Mean Avoid Risks Divert Attention Hidden Agenda Supporter Tactics used to attack you:…
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Book Highlights: 10 Days to Faster Reading
Bad habits of reading: passive daydreaming, regression (rereading) and subvocalizing Have a clear purpose, preview the book – intro paras,…
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WordCamp Europe Experience From An Indian Perspective
WordCamp is a culmination of monthly WordPress meetups into an annual event held across many cities in the world. WordCamp US…