Blog
Tag: Books
A collection of book notes, summaries and sketch notes of my psychology, marketing and business reads.
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Book Highlights: Design of Everyday Things
It’s not your fault. Design Principles – Conceptual models, feedback, constraints, affordances, mapping, visibility Power of observationDesign is communicationFalse causality…
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Book Highlights: Creating Signature Stories
Signature story is an intriguing, authentic, involving narrative that delivers/supports a strategic message clarifying/enhancing the brand vision, customer relationship, organizational…
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Book Highlights: Buy-In
Type of people you will encounter: Pompous Mean Avoid Risks Divert Attention Hidden Agenda Supporter Tactics used to attack you:…
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Book Highlights: 10 Days to Faster Reading
Bad habits of reading: passive daydreaming, regression (rereading) and subvocalizing Have a clear purpose, preview the book – intro paras,…