Blog
Thoughts & Writing
Ideas on AI, marketing strategy, productivity, and the things I’m learning along the way.
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Building blocks of a Marketing System
A marketing system is a set of resources organized in a way to produce repeatable results. ????Strategy – Establishes the…
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5 Marketing habits you should build today
I built the Pixelmattic marketing flywheel and brand by identifying what worked, turning that into a process and delegating it.…
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How to avoid shooting in the dark with your marketing tactics
If you don’t want to gamble your marketing budget away, then you must do this one thing – audience research.…
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Content marketing mistakes to avoid in 2022
I’ve relied Content marketing since 2015 to help generate leads consistently for my agency. Content marketing is an investment into…
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How Slack has saved my agency 1000’s of hours managing clients
I run a remote agency and we successfully transitioned all our client communication from email to Slack. In the early…
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How habits can build a brand and influence customer adoption
Brand Habits You need good brand habits to build a brand. Brand building has one thing in common with fitness…
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Book Summary: Finding the Right Message
Finding the Right Message is a concise and practical book on why you need to invest time and effort in…
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The New B2B Buyer And Their Digital Needs
Understanding who your customer is, what they want and how you can help is a never-ending quest. Most of the…
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Business is what you build. The brand is what they see.
We build products and services consciously. But most often than not, we’re building our brand subconsciously. We focus on what…
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Beginners guide to writing (online)
Writing is a must for everyone. And not all of it needs to be published. I consider myself a beginner…
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Invest in content marketing assets now, reap the benefits later
We didn’t do any content marketing from 2018 to mid-2020 for Pixelmattic. But in that period, we continued to generate…
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Book Summary: The Physics of Business Growth
Sustained and long-term growth requires a different mindset and a team culture that enables systems that support growth. Most teams…