Where AI strategy meets creative exploration
Sandeep Kelvadi
Founder of Thrivemattic, an AI-native marketing agency. I write and speak about AI and marketing, build tools and systems, and photograph the world in between.
Selected Work
AI-powered marketing projects and results from working with ambitious brands.
University Client
AI-Powered SEO Strategy for Higher Education
Built a comprehensive AI-driven SEO pipeline for organic student acquisition across competitive higher education keywords.
312%
organic growth
Thrivemattic
Building an AI Marketing Agency from Scratch
From WordPress agency to AI-driven marketing — orchestrating 70+ project folders with Claude Code and custom automation.
70+
AI project folders
Lead Generation
LinkedIn Outreach Pipeline for Lead Generation
Automated research and outreach across 194 private universities, building a Dripify-powered lead gen pipeline.
194
universities researched
Speaking
Speaking on AI, search, and marketing at WordCamps, universities, and industry events.
Upcoming · Panel
Apr 10, 2026
How AI is Restructuring Traditional and Modern Marketing Methods
WordCamp Asia 2026 · Jio Convention Centre, Mumbai
Panelist sharing field-tested insights on AI in marketing workflows, content cycles, and team restructuring.
Guest Lecture
Mar 2026
Three Shifts That Change Everything
NIFT Bangalore · Fashion Communication, Semester 6
What would you build if you knew how to code? Intelligence as a commodity, AI as the new electricity, and…
Guest Lecture
Apr 2025
Understanding SEO for Fashion Communication
NIFT Bangalore · Semester 6
Why SEO matters for fashion brands — a $75B industry. Making brands visible to the right audience, increasing organic reach…
Latest Thoughts
Ideas on AI, marketing strategy, and the things I’m learning along the way.
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Book Summary – Grit
Why:: You might read lots of books that focus on building daily habits. This is the science behind the behaviours…
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The secret to successful people’s habits
The two common traits in successful people across disciplines and professions are passion and perseverance. Effort matters twice as more…
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Why we need a customer status map?
Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and…
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Marketing is signalling
In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race…
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A better way to create marketing personas
Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch…
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How to make your marketing message memorable and relatable?
Have you eaten at a restaurant where the ambience and the food transported you to another place? To help the…
About
Digital marketing entrepreneur building at the intersection of AI and marketing.
I founded Thrivemattic, an AI-native marketing agency in Bengaluru. Before that, I co-founded Pixelmattic (a WordPress agency) and DreamNotion Innovations. I write, speak, and build tools at the intersection of AI and marketing.
20+
Years in Digital
70+
AI Projects
2005
Shooting Since
Stay in the Loop
AI insights, marketing strategy, and lessons from building an AI-native agency. No spam — just real perspectives from the intersection of technology and marketing.