A collection of book notes, summaries and sketch notes of my psychology, marketing and business reads.
It’s not your fault. Design Principles – Conceptual models, feedback, constraints, affordances, mapping, visibility Power of observationDesign is communicationFalse causality Principles of design for understandability and usability – conceptual model & visibilityMental model, designer’s model, system image, users model The paradox of technology Naive physics… Read More »
Signature story is an intriguing, authentic, involving narrative that delivers/supports a strategic message clarifying/enhancing the brand vision, customer relationship, organizational values and/or business strategy. 7 characteristics of an intriguing story: Thought provoking, Novel Informative Inspiring Exceptionally relevant Humorous Awe creating Authenticity doesn’t mean the story… Read More »
Type of people you will encounter: Pompous Mean Avoid Risks Divert Attention Hidden Agenda Supporter Tactics used to attack you: Confusion irrelevant facts, convoluted logic, too many alternatives provided “What about, what about, what about” argument gives an impression that idea has not been well… Read More »
Bad habits of reading: passive daydreaming, regression (rereading) and subvocalizing Have a clear purpose, preview the book – intro paras, titles and sub titles, and finally speed reading techniques Focus only on imp keywords and skip the rest Another strategy is to stop your eyes… Read More »