A collection of book notes, summaries and sketch notes of my psychology, marketing and business reads.
Why:: You might read lots of books that focus on building daily habits. This is the science behind the behaviours that influence our actions. And why some people tend to stick with it and others give up. Understanding this is the first step to creating… Read More »
Finding the Right Message is a concise and practical book on why you need to invest time and effort in understanding your customers better. There are useful tips on how to conduct surveys, how to ask open-ended questions to get illuminating answers, and most importantly actionable steps on how to translate the insights into good copy.
Sustained and long-term growth requires a different mindset and a team culture that enables systems that support growth. Most teams or companies are set up for the efficiency of execution.
Book Details Author:: [[Denise Lee Yohn]] Full Title:: What Great Brands Do – The Seven Brand-Building Principles That Separate The Best From the Rest Book Type:: Kindle Why Brand building as a strategy has long term impact on the longevity and profitability of a company.… Read More »
Author:: Oren Klaff Full Title:: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Book Type:: Book My Rating:: 3/5 Why Most presentations and pitches fail because they focus on logic. Humans are emotional beings. Short Summary Pitch Anything talks about why… Read More »
Short Summary: The nuts and bolts of the ad creation process from ideation to execution and the art of client servicing. An inside view of how the advertising world functions with great examples of advertising peppered throughout the book. While this book is about advertising,… Read More »
Forming new habits and breaking old ones are hard. Delayed Outcomes is one of the main reasons why we start a new habit and give up early. The new year weight loss goals, your financial goals and learning something new don’t happen quickly enough. When… Read More »
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney My rating: 3 of 5 stars Builds on the concept of Positioning for the current business landscape. The authors refer to it as Category Design,… Read More »
Remarkable, consistent and authentic stories, not facts, to people who are inclined to believe. Needs are practical and objective. Wants are irrational and subjective. (How to understand your audience) Path to profitable growth is in satisfying the wants, not needs Characteristics of a great story… Read More »
Problem of Commoditization: Reliance on promotional pages (deals) No refinement in choosing ad agencies Mgmt does not understand the mind of the customer USP (Unique Selling Proposition): Specific, unique and strong!! Differentiating with: types of customers – Intuitives (early adopters), Thinkers (analytical, logical and ignoring… Read More »