Blog
Tag: Books
A collection of book notes, summaries and sketch notes of my psychology, marketing and business reads.
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Book Summary – Grit
Why:: You might read lots of books that focus on building daily habits. This is the science behind the behaviours that influence our actions. And…
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Book Summary: Finding the Right Message
Finding the Right Message is a concise and practical book on why you need to invest time and effort in understanding your customers better. There…
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Book Summary: The Physics of Business Growth
Sustained and long-term growth requires a different mindset and a team culture that enables systems that support growth. Most teams or companies are set up…
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Book Summary: What Great Brands Do
Book Details Author:: [[Denise Lee Yohn]] Full Title:: What Great Brands Do – The Seven Brand-Building Principles That Separate The Best From the Rest Book…
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Book Summary: Pitch Anything
Author:: Oren Klaff Full Title:: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Book Type:: Book My Rating:: 3/5 Why Most…
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Book Summary: Hey Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Short Summary: The nuts and bolts of the ad creation process from ideation to execution and the art of client servicing. An inside view of…
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Book Highlights: Atomic Habits
Forming new habits and breaking old ones are hard. Delayed Outcomes is one of the main reasons why we start a new habit and give…
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Book Highlights: Play Bigger
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney My rating: 3 of 5…
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Book Highlights: All Marketers Tell Stories
Remarkable, consistent and authentic stories, not facts, to people who are inclined to believe. Needs are practical and objective. Wants are irrational and subjective. (How…
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Book Highlights: Differentiate or Die
Problem of Commoditization: Reliance on promotional pages (deals) No refinement in choosing ad agencies Mgmt does not understand the mind of the customer USP (Unique…