Categories
Productivity

The secret to successful people’s habits

The two common traits in successful people across disciplines and professions are passion and perseverance. Effort matters twice as more than talent because its involved in skill development and putting that skill into practice that eventually leads to achievement. The secret to having a long-term… Read More »

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Marketing

Why we need a customer status map?

Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and entities. “there are two types of Social Influence: normative social influence and informational social influence” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4718651/#pone.0146536.ref006 “Normative social influence – The influence is based on… Read More »

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Marketing

Marketing is signalling

In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race like the DNA sequence. We haven’t heard back yet. Does your marketing feel a bit like that? What do you want your signals to say… Read More »

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Marketing

A better way to create marketing personas

Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Over the last five years, I’ve worked with edtech, IoT, interior design, and IT services companies to interview their customers and build marketing personas… Read More »

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Marketing

How to make your marketing message memorable and relatable?

Have you eaten at a restaurant where the ambience and the food transported you to another place?   To help the audience understand your message, it needs to paint a picture in their mind. We don’t store words and sentences in our heads. We store them… Read More »

Categories
Productivity

Productivity for the easily distracted

I probably have ADHD. Distractions and time are my enemies. Finding a practical and sustainable productivity system is an ongoing struggle. If sticking to a plan is hard, if you get distracted all the time and you tend to procrastinate a lot, then I feel… Read More »

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Marketing

Pricing lessons from building an agency

Horror clients. Bad Projects. Chasing payments. Mismatched expectations. I’ve seen it all in my years of running the agency. Here are pricing mistakes you should avoid making: 1. Always take an advance up front. 50% if possible. The money is for blocking your time and… Read More »

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Marketing

Repositioning, Rebranding & Brand Refresh

Don’t hire an agency or a brand expert until you’ve understood this. Your company has evolved, the products and services you once sold are no longer relevant. Or you are transitioning into a new industry niche. Whatever may be your reason, how do you decide… Read More »

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Marketing

Why is tension a key ingredient in marketing?

Attention = Desire x Tension Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add up to attention. Tension is the struggle between what you have and what you don’t. This type of low-level conflict often leads to action. “Here’s… Read More »

Categories
Productivity Psychology

Designing your goals intentionally for short-term and long-term success

“high but not the highest intelligence, combined with the greatest degree of persistence will achieve greater eminence than the highest degree of intelligence with somewhat less persistence.” Stanford psychologist, Catharine Cox The problem with goals is that they are either too far out or very… Read More »