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Marketing

Highlights from the TiE Business Of Sports event

Attended a TiE Bangalore event recently where the panel discussed the business of sports in India currently and where it is headed. Here are some highlights from the evening:

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  1. No avenues for sports management training or courses.
  2. Education & research in the sports industry lacking
  3. Global practices for sports management need to be adopted
  4. If you fail at sports it does not mean you need to look for a career outside of sports. There are many careers around sports.
  5. Success of the sports business depends on the ability to get at least 10-15% of the population to play sports.
  6. Is there a business in sports beyond cricket?
  7. Technology can play a role in overcoming the many obstacles in sports business and enable better efficiency in its operations.
  8. Sports can’t sustain only on consumerism. It needs quality sportsmen and heroes.
  9. India is now in a position to create sports properties for not only India but for other countries as well.
  10. There’s not enough marketing talent working in the sports industry. Even the IPL, for all its glitz, fails to fill up every stadium for every match. And it only takes 3 million people to fill up every cricket stadium in India.

 

 

By Sandeep Kelvadi

I'm a generalist who likes to connect the dots. I run Pixelmattic, a remote digital agency. Marketing, psychology and productivity are my areas of interest. I also like to photograph nature and wildlife.

Follow me on Twitter: https://www.twitter.com/teknicsand

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