Latest Posts
- Book Summary – Grit
Why:: You might read lots of books that focus on building daily habits. This is the science behind the behaviours that influence our actions. And why some people tend to stick with it and others give up. Understanding this is the first step to creating… Read More » - The secret to successful people’s habits
The two common traits in successful people across disciplines and professions are passion and perseverance. Effort matters twice as more than talent because its involved in skill development and putting that skill into practice that eventually leads to achievement. The secret to having a long-term… Read More » - Why we need a customer status map?
Our status in society influences our decision-making. We use status as a shortcut to decide where to place people and entities. “there are two types of Social Influence: normative social influence and informational social influence” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4718651/#pone.0146536.ref006 “Normative social influence – The influence is based on… Read More » - Marketing is signalling
In 1974 the most powerful signal ever was sent into space towards other galaxies with information of our human race like the DNA sequence. We haven’t heard back yet. Does your marketing feel a bit like that? What do you want your signals to say… Read More » - A better way to create marketing personas
Harvard Business School marketing professor Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Over the last five years, I’ve worked with edtech, IoT, interior design, and IT services companies to interview their customers and build marketing personas… Read More » - How to make your marketing message memorable and relatable?
Have you eaten at a restaurant where the ambience and the food transported you to another place? To help the audience understand your message, it needs to paint a picture in their mind. We don’t store words and sentences in our heads. We store them… Read More » - Productivity for the easily distracted
I probably have ADHD. Distractions and time are my enemies. Finding a practical and sustainable productivity system is an ongoing struggle. If sticking to a plan is hard, if you get distracted all the time and you tend to procrastinate a lot, then I feel… Read More » - Pricing lessons from building an agency
Horror clients. Bad Projects. Chasing payments. Mismatched expectations. I’ve seen it all in my years of running the agency. Here are pricing mistakes you should avoid making: 1. Always take an advance up front. 50% if possible. The money is for blocking your time and… Read More » - Repositioning, Rebranding & Brand Refresh
Don’t hire an agency or a brand expert until you’ve understood this. Your company has evolved, the products and services you once sold are no longer relevant. Or you are transitioning into a new industry niche. Whatever may be your reason, how do you decide… Read More » - Why is tension a key ingredient in marketing?
Attention = Desire x Tension Dopamine is the neurotransmitter of desire. Norepinephrine is the neurotransmitter of tension. Together they add up to attention. Tension is the struggle between what you have and what you don’t. This type of low-level conflict often leads to action. “Here’s… Read More » - Designing your goals intentionally for short-term and long-term success
“high but not the highest intelligence, combined with the greatest degree of persistence will achieve greater eminence than the highest degree of intelligence with somewhat less persistence.” Stanford psychologist, Catharine Cox The problem with goals is that they are either too far out or very… Read More » - The psychology behind buzzwords
Buzzwords are “strategically ambiguous, over-packed with information and deliberately fleeting in nature,” says Andre Spicer in his article “Shooting the Shit“ But why do we use them so often, knowingly or unknowingly? What’s the psychology behind them? And is there any real advantage in using… Read More » - Building blocks of a Marketing System
A marketing system is a set of resources organized in a way to produce repeatable results. 🧭Strategy – Establishes the principles the marketing system needs to follow Objectives – What actions do you want to take? Goals – What results do you want to achieve?… Read More » - 5 Marketing habits you should build today
I built the Pixelmattic marketing flywheel and brand by identifying what worked, turning that into a process and delegating it. And here are my lessons for turning some of them into marketing habits for your brand: Quarterly audits Audits are helpful to understand gaps in… Read More » - How to avoid shooting in the dark with your marketing tactics
If you don’t want to gamble your marketing budget away, then you must do this one thing – audience research. Here are 3 things you can do to build a marketing persona Talk to the customer Find 3-5 people who are customers and leads that… Read More » - Content marketing mistakes to avoid in 2022
I’ve relied Content marketing since 2015 to help generate leads consistently for my agency. Content marketing is an investment into the future of your business. But most give up early on in the journey before they’ve seen meaningful results. Or go about it the wrong… Read More »